Supporting Balmoral through Amazon

If you remember the Balmoral when using the Amazon website, then we can collect a donation on every purchase made, up to the value of 0.5%. With every purchase you make through Amazon Smile, you could be helping the ship, the piers and the local economies that we serve.

If you decide to shop at, you will still find the exact same products, low prices, vast selection and convenience as you normally would through However, if you shop via this method, there is the additional bonus that Amazon will directly gift a donation of 0.5% to MV Balmoral Fund Limited on every purchase you make. All you have to do is choose our Charity at the top of the page from the drop down menu.

If you remember the Balmoral when you make your purchase, please choose to make it through instead. It doesn’t cost you more in time or money, but the end result could make a difference. Every single penny goes directly towards keeping Balmoral out of retirement, getting her operational, keeping our piers open and creating opportunities. With every passenger that walks down the gangway, the ship directly injects money into the local economies of Britain’s rural coastal communities.

Questions & Answers

To shop at AmazonSmile simply go to from the web browser on your computer or mobile device. You may also want to add a bookmark to to make it even easier to return and start your shopping at AmazonSmile.

Millions of products on AmazonSmile are eligible for donations to charities by Amazon. You will see eligible products marked “Eligible for donation” on their product detail pages. Recurring Subscribe-and-Save purchases and subscription renewals are not currently eligible.

Yes, you use the same account on and AmazonSmile. Your shopping cart, Wish List, wedding or baby registry, and other account settings are also the same.

On your first visit to you need to select a charitable organisation to receive donations from eligible purchases before you begin shopping. We will remember your selection, and then every eligible purchase you make at will result in a donation. AmazonSmile will occasionally contact you about donation amounts disbursed to your chosen charity or about the programme.
Amazon will donate 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of your eligible AmazonSmile purchases. The purchase price is the amount paid for the item minus any rebates and excluding shipping & handling, gift-wrapping fees, VAT, and service charges, and less any rebates, returns, and bad debt. From time to time, we may offer special, limited time promotions that increase the donation amount on one or more products or services or provide for additional donations to charitable organisations. Special terms and restrictions may apply. Please see the relevant promotion for complete details.
If you were to purchase a product totalling £14.99 from Amazon then Balmoral would receive £0.07 towards our Appeal. This amounts to 0.5% of the £14.99 spent with Amazon.